About SOP Watches
SOP: Standard Operating Procedures. The backbone of every mission, every unit, every person who has ever been handed a task and told to execute it correctly the first time. No improvisation. No excuses. The Standard is set before you arrive and it’s still standing when you leave.
SOP Watches was founded in Detroit, Michigan by a Special Operations Veteran. The brand exists because the watches that matter most are not the ones that announce themselves. They’re the ones that meet a standard and hold it. Every time. Without being asked.
Every SOP Watch is hand assembled in Detroit by the founder. Swiss movements. Limited number runs. Shipped in pouches sewn from the gear that deployed with the founder to combat zones.
Standard appears on every dial.
Kickstarter launch January 2027. 65 watches across four models. Sign up to be notified with updates or to be added to the waitlist.
Baptized by fire, built in Detroit.
IMPERATIVE NUMBER ONE:
Special Operations Forces (SOF) Imperative Number One: Know your operational environment. No matter where you are in the world, no matter what situation you find yourself in - the standard doesn’t change. Neither does the watch.
The Movement
Sellita SW216-1. Manual wind. Swiss Made. Small seconds at 6. The same discipline required to wind it is the same discipline that earned the name.
The Standard
38mm. 316L stainless. Hand-assembled in Detroit. 25 pieces. Numbered. The Imperative Number One is not the first watch you’ll ever wear. It is the last one you’ll need to think about.